So, here’s an interesting conundrum. And, a common marketing problem.
You community builders ought to find this interesting.
If I don’t know that there’s a better way to do something, how do you ever learn about it?
Example: if I didn’t know what Uber was and lived in a town with few modes of transportation, I’d probably rely on friends and family to take me someplace I needed to go. I might search for a bus or limo…. This just happened when I tried to get from Boston’s Logan Airport to Worcester’s Regional Airport.
Think small budget. Think local markets. Is there an effective way to reach people regionally?
Does social media (including Google Adwords, Twitter, and email marketing and the like) help?
Challenge: We are building our incubator in a region that is comprised of a demographic that isn’t substantially plugged into the startup/innovation scene. People may have skills in innovation (they’re creative engineers and scientists), but their lifestyles are centered on family and home. As a generalization, they aren’t Tweeting, FB’ing, or even reading blogs.
And yet, these people would be more efficient and effective if they partook of certain ‘products’ like ours.
This would be a good project for a grad school class on startup marketing and growth strategies.